FAQ / 
An overview of Amazon PPC.

What is Amazon PPC?

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Understanding Amazon PPC

Amazon PPC (Pay-Per-Click) is an advertising model that allows sellers to promote their products on Amazon's platform. Advertisers pay a fee each time a user clicks on their ad, making it a cost-effective way to drive traffic to product listings.

How It Works

When a seller creates a PPC campaign, they select keywords relevant to their products. Amazon then displays the ads in search results and on product detail pages. The goal is to increase visibility and sales.

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