FAQ / 
Overview of targeting options in PPC.

What targeting options are available in Amazon PPC?

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Targeting Options in Amazon PPC

Amazon PPC offers several targeting options, including keyword targeting, product targeting, and audience targeting. Keyword targeting allows you to choose specific keywords to trigger your ads, while product targeting lets you target specific ASINs.

Audience Targeting

Audience targeting enables you to reach specific customer segments based on their shopping behavior.

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