FAQ / 
Different bidding strategies for PPC campaigns.

What are the bidding strategies for Amazon PPC?

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Bidding Strategies for Amazon PPC

Amazon offers several bidding strategies for PPC campaigns, including dynamic bids, fixed bids, and custom bids. Dynamic bids adjust your bid in real-time based on the likelihood of conversion, while fixed bids maintain a consistent bid amount.

Choosing the Right Strategy

Select a bidding strategy that aligns with your campaign goals and budget to maximize your advertising effectiveness.

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